The company is the one of the largest FMCG Company in India with Revenues of over Rs. 9,500 Crore & Market Capitalization of over Rs 100,000 Crore. The last leg of distribution (C&FA to Distributor) had always been a costly business for our client.
An uneven demand, huge number of SKUs, high service levels required to avoid stock-outs and a large geo- graphical area for distribution; all this, put quite a pressure to design a responsive supply chain.
20% Cost savings in Product Distribution
50% Cut Down in Daily Planning Time